Flip Chart Color
=> Black, blue and green
inks have the greatest visibility.
=> Blue is the most pleasing color to
look at with red coming in second (note:
pleasing to look at and visibility are not the same)
=> Do not do the whole chart in red ink.
=> Avoid purple, brown,
pink and yellow
=> Permanent markers give the most vivid color but dry out faster if you
leave the cap off. They also frequently bleed thru to the next page. Forget
trying to get the ink out of your clothes.
=> Water colors are less vivid and squeak when you write. Ink will wash
out of clothing.
=> Erasable ink
markers are a good compromise for using permanent or water color
markers. Not only is the ink washable out of
clothing, but they are erasable when used on Mylar plastic boards (often
called "whiteboards"). This is a major reason why
erasable ink markers are very popular for presentations.
Use Color Thoughtfully
=> Use bright colors for small graphics to make them stand out.
=> Use subtle colors for large graphics so they don't overwhelm.
=> Use colors which contrast
well from their background.
Use Color Psychologically
According to Greg Bandy in Multimedia Presentation Design for the
Uninitiated certain colors evoke certain emotions.
=> RED = Brutal, Dangerous, Hot,
=> DARK BLUE = Stable, Trustworthy,
=> LIGHT BLUE = Cool, Refreshing
=> GRAY = Integrity, Neutral,
=> PURPLE = Regal, Mysterious
=> GREEN = Organic, Healthy, New life,
=> ORANGE / YELLOW
= Sunny, Bright, Warm
=> WHITE (if I make the example white you couldn't see it) = Pure,
=> BLACK = Serious, Heavy, Profitable, Death Since
"death" is a pretty heavy way to end this section, I will give you a
reference to find out more about outstanding visual design.