By Patricia Fripp CSP, CPAE
You've got a great, major public speaking presentation, and suddenly you're
asked if you can get your message across in five minutes! Don't panic. For
today's television generation, sound bites can be more powerful than lengthy
dissertations. Here's how to compress your speech without losing impact.
Don't apologize or mention that you usually have much more time. Be confident
that you can communicate in five minutes. Begin fast. Start with a an
attention-getting statement such as, Your job won't exist five years from
now, or In the next 5 minutes I want to convince you the best action you
can take is__ Use a strongly visual story. Illustrate your points -- how it
is now, how it will or could be -- with a story so vivid that the audience can
"see" it. Divide your 5 minutes into three parts. Present a problem, a
payoff, and your point of view: The number one piece of advice I can give you
today is..., your story illustrates your idea and your walk away line could
be "What will happen if you do what I suggest?!"