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Public speaking can make you money.
Public Speaking:

THIS WILL SURPRISE YOU  (especially if you know me) You can be a lousy public speaker and still be great on the speaking platform. By lousy, I mean that technically you do everything wrong. You look terrible. Your grammar and diction stink, your clothing disheveled, your shoes are unshined, and you might have dandruff. 

Do not think for a moment that I want you to be these terrible things. In fact, I sell videos teaching you NOT to be pitiful technically when you present. What I want you to see is the bigger picture. If you give really great information that is targeted to the needs of the audience, and you do the things that build rapport, you can still hit a home run. 

Again, do not think I am not giving you an excuse to forget about getting better technically as a public speaker. I am just saying that if your information is lousy it does not make much difference how smooth you are at your public speaking engagements. Yes, there are some people that slide by because they are entertaining, but substance and helping people come first. 

When planning your public speaking engagement think about giving the audience  immediately usable information. Yes, they may need a long term plan, but if you give people something usable and and action plan that they can get excited about you will have done half your job. 

Half my job? . . . Yes, the other half is to build rapport with the attendees. This does not necessarily mean that they like you. This means you have done what is necessary to make sure they trust in what you have to say and they feel you care about them. 

Public Speaking Rapport

I told you above that it was OK to stink up the stage by being a lousy presenter. Again, I must remind you that I am not encouraging this. I want you to get better technically, so that your message has a better chance of getting through. The big picture is that you must build rapport with an audience for them to get the message. 

My definition of rapport is that the audience members trust you and that they feel you care about them. Here are some ways to build that trust and caring atmosphere: 



So, you can be "lousy" if you want to, but make sure the audience trusts you and build rapport and you will have a much better chance that your message gets through.

Ultimate Guide to Pro

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