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Public Speaking:
Use Ten "You's" for Every "I"

by Rob Sherman 

At a recent meeting of the National Speakers Association, platform personality Joel Weldon demonstrated what "You Power" is all about. He actually gave the same speech twice. The first was peppered with "I's" and it received polite applause. Then he repeated his address, changing the wording to include "you" as many times as possible. What a dynamic turnaround! Weldon received a standing ovation. 

Make a transcript of your most recent presentation. Now circle every "I" and every "you." What is the ratio? If it's not at least ten to one in favor of "you," rewrite your speech. 
(Excerpted from Sherman's 21 Laws of Speaking) Available at http://www.shermanleadership.com

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