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SPEAK 4 MONEY
$$$$$$$$ SPECIAL REPORT: SPEAK FOR MONEY $$$$$$$$ It doesn't matter what you've been doing with your life, or what you do for a living. Chances are, you've probably learned something. You may not realize what it is yet. But I guarantee you, there is something you know that others will PAY to have YOU teach them. Let me tell you about a unique opportunity to make money -- because you know something that someone else doesn't know. This is not a get-rich-quick scheme. There are many other people in the country who make a decent living this way, either full or part time. I happen to be one of them. If you like to travel, this business provides lots of opportunities for you to go and have the client pick up the bill. This past year, besides all the "normal" cities, I've been to Montreal, Reno, Lake Tahoe, Atlantic City, New York, Miami, Houston, Los Angeles, San Francisco, Ottawa, Winnipeg, Bermuda, and my favorite was spending four days in Honolulu, Hawaii to do a 20 minute speech . . . . Hey somebody has to do it! UPDATE: Spent 11 days in Bangkok, Thailand and just got back from Marakesh, Morocco OK Let's get to the how to's. In this Special Report, I want to tell you
about: 2. How to Pick a Topic That Will SELL 3. How to Package Your Knowledge 4. How to Create Educational Materials 5. How to Market Yourself as a Speaker & Sell Your Products 6. How to Set Your Speaking Fees
1. HOW TO PRESENT YOUR EXPERTISE $$$$$$$$$$$$$$$$$ I want to say right up front, don't be concerned about "stage fright." While speaking to groups is the easiest way to present what you know, you can also make lots of money by packaging your knowledge as:
With today's cheap technology, it's getting easier than ever to do. When you really get into this and see how much money can be made, you may start to think that a little stage fright might be worth it. Actually, it's easy to learn some simple methods to control it and perhaps get over it altogether. Did you know that talk show host Johnny Carson and the award-winning actor, Sir Lawrence Oliver, both had SEVERE stage fright? But, it didn't stop them. Another thing: don't think that what you know has to be totally unique. Plenty of people make a comfortable living telling other people simple things like how to stay safe while traveling, or how to reduce stress in their lives. Some speakers-for-pay talk about the life-changing lessons they have learned by running marathons or volunteering at a local homeless shelter. EVERYONE has some kind of story to tell, or lesson to share that other people will actually PAY MONEY to hear. 2. HOW TO PICK A TOPIC THAT WILL "SELL" $$$$$$$$$$$$$$ To make money speaking, you must have a salable topic. Let me give you some examples. Note how what may not appear to be an "amazing" topic was turned into something that was marketable. Example One Here's a way one could make this knowledge and experience marketable. As an employee for a large company, you probably see managers making all kinds of mistakes in the way they handle problems and people. You also have lots of knowledge about how the ancient Indians handled problems and people. So, you create a character called "Chief Lot's o Bull" -- The Corporate Comanche (Sort of a Native American Dilbert). You then create a catchy title to your talk: "The Seven Habits of Managing the Indians," or "The Seven Habits of Highly Successful Indian Chiefs." You now have a VERY salable program that, with a little polish, could make you many thousands of dollars every time you present it to a corporate audience, or at a trade association conference. Example Two Example Three These are just a few examples of how your knowledge can be turned into salable programs. You could be the janitor doing a program on "Let's Clean Up Corporate Waste." You could be an auto mechanic with your ten tip program on "Keeping Your Car Safe & Reliable . . . WITHOUT Getting Your hands Dirty," OR you could be the CEO that writes the book for executives on "How to Become a CEO . . . Without Getting Your Hands Dirty." Just about anything that teaches people something valuable can be turned into a salable topic. 3. HOW TO PACKAGE YOUR KNOWLEDGE $$$$$$$$$$$$$$$ The next thing you need to master, to make money as a speaker, is to properly package yourself and your programs. You will need demonstration materials that prove to a prospective client that you can deliver an interesting and informative program. These demonstration materials consist of:
Each one of these can cost you a fortune. Or, they can be produced cheaply and effectively when you know how. Since I had no one to help me when I first started, I literally wasted thousands of dollars on printing, promotional materials, and audio and videotapes that were worthless for the market I was trying to attract. Make sure you get someone really knowledgeable in the speaking market to help you with this. Or, you may as well stand out in the street and throw money down the sewer holes (It might be cheaper). You also have to package yourself properly. If you are trying to attract the corporate market, you need to be able to look like you belong in the corporate market. There are quite a few exceptions, so don’t worry if you don’t look like Tony Robbins. You can wear costumes like the Indian Chief I mentioned above. I know one guy who dresses like a motorcycle gang member. Another lady dresses like the female version of Marco Polo. Some people dress like Abe Lincoln, Albert Einstein, Mark Twain, Betsy Ross and all types of other "Dead People." Then we have Clinton impersonators and a good friend of mine is a Madonna impersonator. Packaging is critical to make lots of money speaking. Unless you are already in a high profile position, the packaging is the way people get to see what you have to offer. 4. HOW TO CREATE EDUCATIONAL MATERIALS $$$$$$$$$$$$ I call the books, tapes and CDs you will produce "educational materials." There is a reason for this. People don’t really buy books and tapes. They buy materials that will give them the knowledge they desire. It’s no different from when you go to your local Home Depot to buy a book on building decks. The person who wrote the book isn’t necessarily a great scholar and maybe can’t even spell very well. The person does, however, know how to build a deck and is happy to get your twenty bucks to tell you how to do it. The writer may even have had a college student write the book. It doesn’t matter how you get your words down on paper or on tape because nobody cares. It only matters that you get them there and collect the money. You don’t even have to start with a complete book. You can make workbooks, reports and pamphlets and have them printed a few at a time at Kinko’s copies. Literally in a couple of hours you can have an educational product that will bring in money for years to come. Audio tapes are easy too. Once you have something on paper to sell in printed form, all you have to do is make minor changes and read the printed material into a microphone hooked to a tape recorder. If you can’t read that well, or have a terrible voice, get someone else to read it for you. These tapes can be recorded and edited at home on your computer, or you can go to the many digital recording studios popping up all over the country. The output can be to audio tape, or you can even make your own CDs now if you want to. Packaging for educational materials is important too. I have methods that allow you to make only one copy at a time and still make a large profit when you sell the item. I use a combination of computer / color inkjet printer / color photocopies and vinyl packaging to make professional educational materials that look good enough to sell in national catalogs. (If you want to see them, click here. When you produce educational materials this way, you become the publisher and reap all the profits. For example, you can package and duplicate an hour long video tape for about $5.50. Depending on the content, this tape can sell for $19.95 to $99.95. If you license it to a company to show to their employees, you can get up to $595.00 and maybe more. All this profit goes in your pocket. There are ways that you can even get the tape shot and edited professionally for FREE. Portions of this tape can be used as part of your demonstration materials that get you the "big money" speaking engagements I talked about above. There are all kinds of tricks to maximize the income from selling the materials you create in different formats. 5. HOW TO MARKET YOURSELF AS A SPEAKER Unless you are a celebrity, you must learn how to sell the programs you create. There are cold calling methods (which I hate and don’t do any more), referral methods, and media methods. Cold calls Referrals The other referral marketing method comes from your "proactive referral system." You talk to people you know and people you don’t know about what you do. You ask them to refer you to people who could possibly use your services. Of course, you should always ask them what they do first, and offer to refer them too. This is basic networking. I offer incentives for those who refer me. Anyone who refers me for a speaking engagement or bulk educational material sale gets 10% just for giving me the lead. If they actively work the deal, they can get up to 25%. (By the way, this offer is good for you too. Just make sure when someone contacts me that they tell me you sent them. You should also contact me, so I know where to send your check.) Media You can’t just create. Whichever method or combination of methods you choose, you must market your programs and materials if you want to make money. 6. HOW TO SET YOUR SPEAKING FEES $$$$$$$$$$$$$$$$$ I don’t know how much you can make. But, I will tell you without giving you the totals, how much I make when I speak. I’m pretty darn good at speaking, so companies and associations have me as their opening or closing speaker at large meetings when they want some excitement created. At the time of this writing I charge $6,500.00 for up to half a day which is approximately three hours in speaking time. I’ve got a strong entertainment background, so sometimes I get paid just to make the audience laugh. This might be at a banquet or luncheon. I still get paid the same, but the talk is only thirty minutes to, at most, an hour. I also train people in corporations to become great speakers. This is normally booked on a daily basis (six hours) at $7,500.00 per day, with discounts for multiple day programs. Anyone who follows through, and does the things listed in this report, can break in at $1,500-$2,500 per speech. If you've got some decent credentials it could be twice that amount. I also do speaker coaching for individuals via telephone, email, fax, video/audio tape critiques and in person. I also teach people how to make money at it. I won’t take just anyone as a client because some people just won’t listen. My program is guaranteed. But if you won’t do what I tell you, I can’t give you a guarantee. My corporate fees include 100 copies of my best-selling book "Wake ‘em Up Business Presentations." Giving away your product is a technique you will also use to land more jobs and give great value to the people that hire you. So you can see, I can generate a really good living by packaging and selling what I know. You can do it too. You can also consider all kinds of barter deals which are a great way for both parties to get what they want with little or no cash outlay. This is a good way for you to get started if you don’t have lots of testimonials and credentials. The cover design of my Wake ‘em Up! book came from a barter deal, and so did some of my professional demonstration tapes. 7. TAKE THE NEXT STEP $$$$$$$$$$$$$$$$$$$$$$$$ Now you can see how anyone can make a really good living from an at-home business, based upon selling the knowledge and experience he or she has picked up in life. You can also do it . . . if you WANT to. . . . Just follow these proven steps I have given you here. If you want my personal help and coaching to become a paid speaker and marketer of your special knowledge, I would be honored to help you. Please contact me to:
OR I have produced the finest video system available on professional level speaking. With this course, within a matter of weeks you could be charging for your speaking services. Check it out at Public speaking -- Get paid to speak Anyone can do this if they want to, and I'd be happy to help you along the
way to learn how to make money with what you know. Call me at (800) 448-6280 in
the continental USA or (301) 459-0738. Email mailto:tom@antion.com Tom Antion $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
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